About
Who I am, how I work, and the signals that tell us we'd build well together.
I build 0-to-1 products and the teams behind them. I led product at CoinDCX, built Captain Fresh's product and product team from scratch, co-founded AssetWorks AI, and today own product and technology strategy at KoinBX.
Empathy & Logic
Great products live at the intersection of deep human empathy and rigorous system logic. One cannot exist without the other.
Outcome > Output
Success is user impact and business value — not features shipped or ticket velocity.
Simplicity
Complexity is the enemy of scale. I simplify systems, processes, and interfaces relentlessly.
How I work
Discovery
Stakeholder Alignment
Deconstructing business goals to find the 'True North'. I don't take requirements; I interrogate the problem space.
User Research
Qualitative deep-dives and quantitative verification — uncovering needs users can't articulate themselves.
Market Intelligence
Finding white space in the competitive landscape — what competitors are ignoring.
Definition
First Principles Framing
Boiling the problem down to fundamental truths and building up from there. No copy-paste solutions.
System Architecture
Mapping object relationships, data flows, and state logic before a single pixel is drawn.
Rapid Prototyping
Low-fidelity validation loops to fail fast and cheap — testing core mechanics, not just UI.
Delivery
Agile Development
Iterative sprints with strict acceptance criteria. Value ships in vertical slices, not horizontal layers.
Quality Engineering
Automated testing plus manual polish. 'Works on my machine' is not a status.
Launch & Telemetry
Controlled rollout with real-time impact monitoring. Retention over vanity metrics.
Working together
We'll thrive if
- Your team values autonomous decision making over top-down directives.
- You prefer written documentation (async) over endless meetings (sync).
- Feedback is radical, candid, and treated as a mechanism for improvement.
- You define 'Done' as 'Verified in Production', not 'Merged to Master'.
We'll struggle if
- Decisions are made on HiPPO (Highest Paid Person's Opinion) rather than data.
- Engineers are treated as 'Ticket Monkeys' rather than product partners.
- Failure is punished rather than analyzed for root cause.
- Process is valued more than the actual product outcome.
The journey
NITK Surathkal
B.Tech, Chemical Engineering; Joint Secretary of Engineer 2012, the NITK technical festival
First builds
Designed CMIS, a web app for admissions, attendance and fees, at Rhythms Academy
The PM years
KleverKid, then BabyChakra (+42% app retention in 8 months), then Hopscotch
Leading product
CoinDCX across four trading products with a team of 3 PMs; Captain Fresh product and product team built from scratch
Cox & Kings
SVP, Product & Technology; led the first personalized customer experience in the company's travel-tech platform
Building
Co-founded AssetWorks AI; own product and technology strategy at KoinBX, where crypto futures launched in August 2026
Want the long version? Read the full chronicle or explore my network in 3D.
Sound like a fit?
I answer fast on WhatsApp and email.